Off the Wall Leadership

Brand Relevance Driven by Culture

Few brands have remained creatively relevant for nearly 60 years. Vans has. Through changing generations, technologies, and cultural shifts, it has continued to evolve while staying unmistakably true to who it is. That raises a leadership question reaching far beyond any one brand.

As AI transforms how ideas are generated, products are developed, and organizations compete, what does it take to build a company that continues to matter? How do leaders create the conditions for originality to flourish? How do they evolve without losing the qualities that made their organizations distinctive in the first place?

What makes decades of relevance possible is rarely a single strategy or campaign. It's culture: the conditions an organization builds, sustains, and protects over time.

Off the Wall Leadership is an invitation to explore those questions together.

Hosted by Virtuosi League and Vans, at Vans' global headquarters, the experience brings together senior leaders from across industries for an honest conversation about one of today's most important leadership challenges: how to build and protect the culture that keeps an organization creatively relevant in an age of AI.

The conversation begins with Vans, but it belongs to every leader in the room.

Agenda

2:00 PM Welcome & Fireside Chat

2:30 PM Campus Tour

3:30 PM Leadership Lab breakouts

5:00 PM Cocktails

6:00 PM Dinner with Friends

Why You Should Attend

• Culture as a competitive advantage. Explore how enduring brands build cultures that fuel innovation, resilience, and long-term relevance in an era of constant disruption.
• Leadership lessons from nearly 60 years of relevance. Go behind the scenes at Vans to learn how leaders evolve a brand without losing the values and identity that made it iconic.
• Leading through the age of AI. Discuss how leaders can embrace emerging technologies while protecting the human creativity, judgment, and culture that differentiate their organizations.
• An inside look at Vans. Experience the Vans global headquarters through a guided campus tour and conversations with the leaders shaping one of the world’s most enduring cultural brands.
• Leadership in practice. Roll up your sleeves during Leadership Lab breakouts, where you’ll exchange ideas with peers and apply insights to your own leadership challenges.
• A curated community of senior leaders. Join an intimate group of executives from across industries for candid, off-the-record conversations under Chatham House Rule.
• Dinner with Friends. Continue the conversation over an unforgettable evening of exceptional food, meaningful connections, and the relationships that often become the most valuable takeaway of the day.