The Road to CMO
An Executive Workshop at Flyfish Club followed by cocktails
October 1 | New York
A unique leadership experience designed for aspiring CMOs
Hosted by
.png?width=200&height=200&name=Nadine%20Dietz%20(2).png)
WHO
Seasoned and aspiring CMOs
This is an invite-only event
WHEN
Thursday, October 1, 2026
12:30 - 5:30pm EDT
WHERE
Flyfish Club
141 E. Houston St, NYC
.png?width=150&name=Claudine%20Cheever%20(2).png "Claudine Cheever (2)")
Claudine Cheever
VP Global Brand and
Marketing, Amazon
Tim Ellis
CMO, NFL
.png?width=150&name=Gary%20Vaynerchuk%20(1).png "Gary Vaynerchuk (1)")
Gary Vaynerchuk
CEO, VaynerMedia
.png?width=150&height=150&name=Jane%20Wakely%20(1).png "Jane Wakely (1)")
Jane Wakely
EVP, Chief Consumer and
Marketing Officer & Chief
Growth Officer - International
Foods, PepsiCo
.png?width=150&height=150&name=Rishad%20Tobaccowala%20(3).png "Rishad Tobaccowala (3)")
Rishad Tobaccowala
Author, Futurist, former
Chief Strategist,
Publicis Groupe
.png?width=150&height=150&name=Tiffany%20R.%20Warren%20(2).png "Tiffany R. Warren (2)")
Tiffany R. Warren
EVP, CDIO, Sony Music
Group, Founder &
President, ADCOLOR
Featured Guests
-1.png?width=200&height=200&name=Ben%C3%A9%20Eaton%20(3)-1.png "Bené Eaton (3)-1")
-1.png?width=200&height=200&name=Scott%20Harrison%20(3)-1.png "Scott Harrison (3)-1")
The Road to CMO
There is no single path to becoming a CMO.
Every leader arrives with a different combination of experiences, challenges, opportunities, and ambitions. Yet the leaders who thrive in the role often share something deeper: a commitment to continuously expanding how they think, how they lead, and how they serve others.
The Road to CMO, hosted by Nadine Dietz and Gary Vaynerchuk, brought together senior marketing executives preparing for that next chapter alongside a select group of CMOs who've made the climb and are ready to talk about it honestly.
Together, they explored the moments, decisions, relationships, and leadership experiences that shaped them, and the lessons that continue to guide them today. At the heart of the afternoon was an important question: What do you need to know before you step into the CMO role?
Grounded in Virtuosi League’s Six Pillars of Leadership, the experience combined candid leadership stories with thoughtful peer discussion to explore the capabilities that help leaders earn trust, navigate complexity, build enduring organizations, and create sustainable growth.
Participants heard honest reflections from accomplished CMOs, exchange perspectives with peers facing many of the same questions and left with greater clarity about the leader they are becoming.
The Experience
Candid Leadership Stories, First-hand.
We heard candid reflections from CMOs who've done the job, including Antonio Lucio, Chief Marketing and Corporate Affairs Officer at PayPal, Carla Hassan, Global Chief Marketing Officer at JPMorgan Chase, Bené Eaton, Chief Marketing Officer at FIGS and special guest Scott Harrison, Founder and CEO of charity:water.
Leadership Lab
Participants then joined table discussions to exchange perspectives, challenge assumptions, and contribute to a collective leadership playbook drawn from the wisdom of both accomplished CMOs and rising leaders.
Cocktails + Light Bites
The afternoon closed with cocktails and open networking, a chance to continue the conversation, meet fellow attendees, and build relationships with the CMOs and peers in the room.
What Attendees Left With
- A clearer perspective on the leadership journey ahead
- A deeper understanding of the capabilities that define exceptional enterprise leadership
- Practical insights from accomplished CMOs
- Meaningful connections with peers navigating similar aspirations