A leadership working session for CMOs + 2-3 direct reports
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Thank You to Our Thought Leadership Partners
WHO
CMOs + 2-3 leaders
from your team
WHEN
Wednesday, Oct 14, 2026
2:00 - 9:00 pm PDT
WHERE
Levi's Stadium
Santa Clara, CA
.png?width=150&name=Claudine%20Cheever%20(2).png "Claudine Cheever (2)")
Claudine Cheever
VP Global Brand and
Marketing, Amazon
Tim Ellis
CMO, NFL
.png?width=150&name=Gary%20Vaynerchuk%20(1).png "Gary Vaynerchuk (1)")
Gary Vaynerchuk
CEO, VaynerMedia
.png?width=150&height=150&name=Jane%20Wakely%20(1).png "Jane Wakely (1)")
Jane Wakely
EVP, Chief Consumer and
Marketing Officer & Chief
Growth Officer - International
Foods, PepsiCo
.png?width=150&height=150&name=Rishad%20Tobaccowala%20(3).png "Rishad Tobaccowala (3)")
Rishad Tobaccowala
Author, Futurist, former
Chief Strategist,
Publicis Groupe
.png?width=150&height=150&name=Tiffany%20R.%20Warren%20(2).png "Tiffany R. Warren (2)")
Tiffany R. Warren
EVP, CDIO, Sony Music
Group, Founder &
President, ADCOLOR
Image Gallery
The Long Game
Championship teams are built through trust, shared accountability, and the ability to adapt together over time. The same disciplines define exceptional leadership.
For one afternoon, a select group of CMOs and two to three members of their leadership team went beyond the public spaces of Levi's Stadium for rare access to the people, places, and leadership philosophy behind one of the NFL's most respected organizations. Together, we explored what high-performing sports organizations can teach us about leading through disruption, developing future leaders, and building teams that perform when the stakes are highest.
The afternoon began with a candid conversation featuring leaders from Virtuosi League and the San Francisco 49ers, exploring how enduring organizations develop talent, strengthen culture, and prepare leaders for the moments that matter most.
From there, grounded in the LEAP Six Pillars of Leadership, the afternoon was a group working session comprising facilitated discussion, small-group conversation, and peer exchange. CMOs and their teams explored where their own organization could benefit from applied leadership lessons.
The day concluded with a very unique Dinner with Friends, hosted in the Elevate Club of Levi's Stadium.
Schedule at a Glance
2:00 – 2:30 PM: Pregame (Arrivals)
2:30 – 2:40 PM: Kickoff (Welcome)
2:40 – 3:00 PM: Line of Scrimmage: The Six Pillars for Brand Growth
3:00 – 3:30 PM: Under The Lights: Fireside Chat on Building an Iconic Brand
3:30 – 4:00 PM: Perspectives Across the Marketing Ecosystem
4:00 – 4:15 PM: Halftime (Break)
4:15 – 5:15 PM: Practice (Team Table Discussions)
5:15 – 5:35 PM: Film Review (Sharebacks)
5:35 – 5:45 PM: Final Whistle (Closing Remarks)
5:45 – 6:15 PM: 49ers Store Visit, in partnership with Fanatics
6:15 – 7:00 PM: Cocktails
7:00 – 9:00 PM: Dinner with Friends