The Engine Room
An Executive Roundtable and Dinner with Friends at Formula 1 US Grand Prix
October 24 - 25 | Austin
Rebuilding Growth, One System at a Time
WHO
CMOs
Invite-only
WHEN
Sat & Sun, Oct 24-25, 2026
Final Times (TBA)
WHERE
Circuit of the Americas
9201 Circuit of the Americas Blvd.
Austin
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Claudine Cheever
VP Global Brand and
Marketing, Amazon

Tim Ellis
CMO, NFL
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Gary Vaynerchuk
CEO, VaynerMedia
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Jane Wakely
EVP, Chief Consumer and
Marketing Officer & Chief
Growth Officer - International
Foods, PepsiCo
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Rishad Tobaccowala
Author, Futurist, former
Chief Strategist,
Publicis Groupe
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Tiffany R. Warren
EVP, CDIO, Sony Music
Group, Founder &
President, ADCOLOR
When Teamwork and Precision Matters
Like an F1 team searching for tenths of a second, today's best organizations know that breakthrough performance rarely comes from a single bold move. It comes from continuously tuning every part of the system: strategy, technology, talent and culture, into an engine built to outperform, lap after lap.
For one day during Grand Prix week, we're pulling back the garage door.
This is a rare invitation into a world most people never see: the strategy calls, the split-second recalibrations, the culture built to make failure survivable and speed repeatable. McLaren Racing is opening that world to a small, curated group of senior leaders for a conversation built around one question, one that Virtuosi League's Leadership Field Guide keeps exploring in conversations with hundreds of enterprise leaders. What does it take to build an organization that gets faster under pressure?
Because growth right now looks a lot like a race weekend. AI is rewriting how customers discover brands and how decisions get made inside walls that used to belong to marketing alone. The fundamentals that built durable growth for a generation are being re-engineered in real time, for conditions nobody designed them for. And the organizations pulling ahead are the ones treating growth itself as an engine, something to be tuned and rebuilt continuously rather than protected and left alone.
In conversation with industry leaders. we'll dive into:
- Which growth fundamentals still hold, and which ones are quietly becoming liabilities
- How AI is changing not just marketing's tools but its seat at the table, and what that's forcing leaders to rethink about how their teams are built, resourced, and led
- What it looks like to redesign culture and capability at the same time you're redesigning strategy, rather than waiting for one to settle before touching the other
- How the best teams, on the track and in the boardroom, build in room to recalibrate instead of betting everything on getting it right the first time.
Conversation moves in small groups, the way pit strategy does: few slides, real stakes, and the kind of candor that only happens in a room this small, with access this rare.
Dinner with Friends
When the roundtable ends, so does the agenda. Pencils down. No frameworks, no follow-up questions, no business at all. We move to Dinner with Friends, as Grand Prix week hits full stride around us.
Like every great race weekend, the most memorable moments happen after the checkered flag, once the strategy talk is over and people get to just be people. This is that: exceptional food, remarkable company, and the kind of conversation that only happens when nobody's on the clock.
Because the most powerful engine in business has always been the people around the table.

