Creator Capital

For years, creators sat at the edge of many marketing strategies. Today, they're helping shape how many of the world's strongest brands build relevance, trust, and growth.

The momentum is hard to ignore.

• Goldman Sachs projects the creator economy will approach $480 billion by 2027.

• McKinsey's State of Marketing Europe ranks branding ahead of generative AI as CMOs' top priority for 2026.

• Google reports that 81% of viewers say YouTube creators help them make more confident purchasing decisions.

Creator Capital brings together the leaders putting those insights into practice.

Hosted by Virtuosi League and VaynerX, this invitation-only Executive Roundtable convenes 30 CMOs and senior marketing leaders for two candid hours with Gary Vaynerchuk, leading brands, and YouTube creators who are helping redefine modern marketing.

Together, they'll explore what successful partnerships look like, how brands are measuring impact, where expectations are evolving, and the lessons executives can apply immediately.

Amid a week filled with hundreds of sessions, Creator Capital is intentionally intimate: one room, 30 peers, and the time to go beyond headlines and into the decisions leaders are making right now.

Agenda

4:00 PM Executive Roundtable
6:00 PM Cocktails
7:00 PM Dinner with Friends
9:00 PM Trivia Night Live! with Nick Tran

Why You Should Attend

• The business case for creators. Leave with a clear, specific answer for why creators now belong in core marketing strategy, including the case for brand as the one asset AI can't automate.
• How the best operators do this. Sourcing, briefing, compensation, AI-powered targeting, measurement, and the org design behind it: the art and the science of a real creator partnership.
• Real proof. Real case studies, shared candidly by the brand and the creator side alike, including actual results and how the lift was measured.
• A working playbook. The field-tested do's, don'ts, and mistakes to avoid, plus where the smartest operators think this goes over the next 18 months.
• A room built for candor. Off the record, under Chatham House style rules. Every case study paired: the brand and the creator, in the room together.
• Your way into Dinner with Friends. Last year's Dinner with Friends was one of the most talked-about nights of Advertising Week, and this year is shaping up the same.
• Trivia Night Live! with Nick Tran. Go head-to-head with fellow marketers in a fast-paced trivia competition blending industry knowledge, pop culture, and quick thinking. Expect plenty of laughs and fierce competition.