Creator Capital

CREATOR CAPITAL

For years, creators sat at the edge of many marketing strategies. Today, they're helping shape how many of the world's strongest brands build relevance, trust, and growth.

The momentum is hard to ignore.

• Goldman Sachs projects the creator economy will approach $480 billion by 2027.

• McKinsey's State of Marketing Europe ranks branding ahead of generative AI as CMOs' top priority for 2026.

• Google reports that 81% of viewers say YouTube creators help them make more confident purchasing decisions.

Creator Capital brought together the leaders putting those insights into practice.

Hosted by Nadine Dietz and Gary Vaynerchuk, this invitation-only Executive Roundtable convened an intimate group of CMOs and senior marketing leaders for two candid hours along with Kory Marchisotto (President, e.l.f. Brands), Tim Ellis (CMO, NFL), Faby Torres (CMO, Gap) and Damon Berger (SVP, Marketing Shared Services, Gap).

Together, they explored what successful partnerships look like, how brands are measuring impact, where expectations are evolving, and the lessons executives can apply immediately.

Amid a week filled with hundreds of sessions, Creator Capital was intentionally intimate: one room, 30 peers, and the time to go beyond headlines and into the decisions leaders are making right now.

Agenda

4:00 PM Executive Roundtable

6:00 PM Cocktails

7:00 PM Dinner with Friends

9:00 PM Trivia Night Live! with Nick Tran

Highlights of the Event

• The business case for creators. Attendees left with a clear, specific answer for why creators now belong in core marketing strategy, including the case for brand as the one asset AI can't automate.
• How the best operators do this. Sourcing, briefing, compensation, AI-powered targeting, measurement, and the org design behind it: the art and the science of a real creator partnership.
• Real proof. Real case studies, shared candidly by leading brands including actual results and how the lift was measured.
• A working playbook. The field-tested do's, don'ts, and mistakes to avoid, plus where the smartest operators think this goes over the next 18 months.
• A room built for candor. Off the record, under Chatham House style rules. 
• Dinner with Friends. Following the high bar set last year during Advertising Week, this year's DwF was again one of our largest and a great time for all.
• Trivia Night Live! with Nick Tran. The tradition continues with this fun, fast-paced, highly-competitive trivia competition blending industry knowledge, pop culture, and quick thinking. Special thanks to Bonin Bough for providing signed Stan Smith sneakers for the prize winners!